Productivity software for marketing research

  • PC based
  • The affordable system that grows with your business
  • Meets MRA/QRCA standards for qualitative databases
  • Exchange data with most other popular applications
  • Expert data conversion services from any source
  • Toll free technical support
  • Personalized web training

Research Tracker® II is a powerful, yet simple to use system that manages respondents, clients, and qualitative market research jobs.  Here are just some of the many things you can do with Research Tracker® II:

  • Pull and print sample in seconds, identifying exactly which demographic characteristics, consumer preferences, and participation limits are needed for a particular job.
  • Automatically update the past participation record for everyone in a job with just one click.
  • Print recruiting lists, rosters, confirmations, mailing labels, client profile sheets, and even personalized letters to better manage the job.
  • E-mail invitations to respondents who meet job-specific requirements
  • Manage cheaters, repeaters and other problem respondents with Research Tracker® II 's exclusive "Total Tracking" features.
  • Load a client-provided list, use it for one-time recruiting, then purge the list, keeping track of only those respondents used for the study.
  • Customize the descriptions and codes used for demographic fields such as education, income, and occupation, and change them any time you wish.
  • Define up to 100 custom fields of your own design, and change them any time you wish.
  • Segment respondents in the database by classifications such as consumers, professionals, executives, etc., and change them any time you wish.

 Take a Closer Look

Compare Costs & Features of Research Tracker® II Versions

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